How to Use Social Media for Your Contracting Business

Sales Tips from Your Contractor Insurance Team in Mississippi

Social media – two words that have revolutionized the way we do business. You may be hard-pressed to find someone who doesn’t use Facebook, Twitter, or Instagram to find items and services they want to purchase. If you are not on one of these platforms, you are missing out on opportunities to increase your reach and your sales.

Increase sales for your contracting business when you utilize social media. Your message will travel farther, and your company’s brand will become more relatable. Don’t forget to safeguard your newfound success with contractor insurance in Mississippi from The Nowell Agency. We are ready to assist you in ensuring you have the right amount of coverage to give you peace of mind as your company grows.

A Simple Social Media Strategy for Contractors

You don’t have to hire a marketing firm if you aren’t ready. Instead, you can utilize these steps to keep things simple while expanding your outreach:

1. Make Regular Posts: Social media users check their newsfeeds several times each day. They want to see new information and posts, not old stuff. Additionally, if they are prolific in following others, your posts will quickly get lost. Choose a posting schedule that gives your followers and potential customers plenty of new content that shows up in their feed. Be mindful of what you are publishing. For example, share relevant news stories, photos of a project, or updates about your company. You can utilize social media schedulers to pre-plan some of your posts and free up time for work.
2. Engage with Your Followers: You want to attract new clients, and you should also seek to build connections with other businesses within your industry. You do this by engaging with those that follow you and seek out other companies to follow. You can even cross-promote other companies by sharing their news and updates. Don’t forget to service existing customers with tips and advice when they pose questions—all this aids in increasing your visibility.
3. Monitor Your Results: A lot of what you will do is trial and error. To know if your strategy is working, you need to keep track of the results. You can use built-in analytics tools to do this. Some factors you may want to monitor should include the number of followers, the number of content shares, and click rates. As you see which tactics are the most effective, you can continue to hone your skills and optimize your strategy.

Use Social Media to Grow – Use The Nowell Agency to Protect

Enjoy the growth of your company when you engage in social media. Remember to enlist the services of The Nowell Agency to protect your business with the proper contractor insurance coverage. We service a variety of contractors and work hard to get you the best plans for your budget. Please speak with us to learn how we can assist you.

Call one of our offices near you to schedule a meeting with a knowledgeable and experienced broker at The Nowell Agency about obtaining contractor insurance in Mississippi. You can also request a quote online.